And Does It Matter?
A report on the 11th September in the Times Online queried the amount of control over your personal data that Facebook, MySpace, etc have.
We all have the opportunity to put our information on these types of sites and if we choose to we can reveal the town we live in, date of birth, political preference, religious preference, sexual preference, moods (emotes and ‘update your status’), what films we like, who our friends are, etc. According to http://www.albumoftheday.com/facebook/ the link can be made from Facebook to amongst others the US CIA (hello to you by the way if you’re watching) who I am sure are very interested in the fact that I’m a Chelsea supporter and didn’t like Harry Potter films much.
Is this privacy scare yet another reason to read the small print? Maybe, however for most of us, for most things it’s too late as we have already signed up for Tesco (or Sainsbury, or BP, or Debenhams, etc) loyalty cards and so they can tell at what times we shop, and what we prefer to buy and what ‘offers’ we are suckered into. We have already as a society allowed the proliferation of CCTV and surveillance equipment so our whereabouts can be tracked if required by the authorities. We all buy things online using our credit card numbers (card company advice for using credit/debit cards in restaurants is to prevent possible fraud never let your card out of sight!), we mostly allow cookies to be placed onto our computers (because its just less of a faff to do so). There are lots of ways that we have given away personal data about ourselves, the best we can do is to weigh up the consequences of each action before we sign up for things.
I’ve already used my cards online, I have various ‘loyalty’ cards, live in a town chock a block full of CCTV, have to clear out a huge cookie folder regularly, filled in shopper surveys, entered online competitions, and probably made many more mistakes with my personal information so because I’ve signed up Mr Facebook will learn the fact that on a particular day I’m ticked off is just one of a long line of bits of privacy given away. I haven’t signed up for giving away my DNA for a national ID database and won’t do either but I might have left it too late to do much about the rest.
In the UK the Data Protection Act attempts to ensure that your personal information is handled properly (by UK companies) including the right to correct incorrect information that a company holds about you, and to stop unrequested marketing - however once you’ve told one company about your personal data there is a possibility that you’ve told lots (you might notice a box to tick that says something like ‘I agree to allow other companies trusted by Shark, Ferret and Weasel to have access to my data’) - don’t just tick these boxes as a matter of routine, always read the small print.
Information on the UK Data Protection Act can be found at:
http://www.ico.gov.uk/
The Act itself is at: http://www.opsi.gov.uk/acts/acts1998/19980029.htm