The exam is based on a case study that involves franchising. Your task is to research how franchises operate and how opportunities are marketed to potential franchisees. The case study also includes ice cream parlours, so having some understanding of the relevant industry could be beneficial.
Here are some suggestions on where to begin your research:
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When it comes to the fashion industry, there is a lot to consider. Apart from the general fashion trends and colours represented on the catwalk, there are environmental and ethical issues, distribution channels, labelling, importing and exporting, retail locations, employment, consumer purchasing behaviour, branding, sustainability, innovation, web opportunities, baby boomers, male shoppers, plus sizes, and let’s not forget the economy. You will find all of this and more (including the fashion trends and colours for 2009) in the WGSN UK Fashion Report 2009.
The report is available to all students and staff at the University. If you are interested in receiving a Pdf of the report, please contact your Academic Librarian. The hard copy will also be available to borrow from the library shortly.
Your task is to explore the UK theatre market, including the London West End. There are a number of sources available via MetaLib that will give you information on theatres in the UK, including the following:
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Your task is to prepare a report for the Senior Director of a NHS Trust which evaluates and justifies the need for services marketing. You will need to explore the different information resources available to you. This will enable you to provide a suitable response to the 3 areas relating services marketing planning and internal marketing of the healthcare provider. A guide to the information resources that will be of use to you follows:
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Your task is to conduct research for that will ultimately support the British Heart Foundation. The thrust of the campaign will be to increase heart donations from younger donors. Here are some suggestions on where you can begin your research.
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Your task is to explore issues relating to brand image, looking specifically at journals articles. The library subscribes to many journal articles, but most are now accessible through online databases like Emerald and ABI. This guide explains to how access the databases and search them for appropriate information. (more…)
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Your task for this assignment is to research and present on a number of issues related to the events industry, including:
Your task for this assignment is to research a key sector within the events industry (e.g. sporting events, concerts conferences etc). In particular, you need to look at the following aspects:
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Do you have a tendency to be forgetful? Work, home, study…Do you wish there was an easier way to organise all those jobs that need doing? (more…)
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Check out the new Key Note database that has been linked within the Subject Resources pages of the Library website. Similar to Mintel online, this database provides up-to-date market research material from different sectors across the UK, from Sports Sponsorship to Further & Higher Education. (more…)